What is 'camp'? This year's elusive Met Gala theme (2024)

At the Met Gala on Monday evening, "camp" will be on display. But what exactly is camp? It's a question many are asking but few can answer.

When the curators and co-chairs (who this year include Lady Gaga and Harry Styles) chose the theme for this year’s annual fundraiser for the Metropolitan Museum of Art's Costume Institute, they decided to call it: “Camp: Notes on Fashion,” a play on writer Susan Sontag’s seminal essay, “Notes on Camp.”

In 1964, Sontag tried to make sense of the notoriously hard-to-define aesthetic in her bullet-pointed treatise by saying camp is the “love of the unnatural: of artifice and exaggeration.”

What is 'camp'? This year's elusive Met Gala theme (1)

Camp, she laid out, “sees everything in quotation marks” and is “something of a private code, a badge of identity.” Camp, as Sontag and others have defined it, is often over-the-top, gaudy, extreme and playful.

Now, New York City’s largest museum is paying homage to Susan Sontag, and to camp. The "Camp: Notes on Fashion" exhibit has more than 200 pieces of "camp" that span several centuries, and there's an entire room dedicated to Sontag, who died in 2004 at the age of 71. The exhibit will open to the public Thursday and will be on display until early September.

Andrew Bolton, the head curator of the Met's Costume Institute, said that since announcing the theme, people keep asking him the same two questions: "What is camp?" and "Why did you choose it?"

Bolton knows the Met selected a notoriously elusive theme. “Camp is a site of debate rather than consensus,” he said.

Kareem Khubchandani, a performance studies and queer studies professor at Tufts University, said one way to see camp is that it “makes profane the things that are sacred.”

What is 'camp'? This year's elusive Met Gala theme (2)

Khubchandani thinks “Heavenly Bodies: Fashion and the Catholic Imagination,” last year’s Met Gala theme, was a good example of camp.

“Religion isn’t thought of as fashion,” he explained, it’s something serious and hallowed. Turning it into attire for an extravagant gala — that’s camp. (Rihanna dressed up as the Pope, very campy).

Bolton agrees last year’s gala was "absolutely” campy. “I think most red carpet is actually camp, it’s about performance, it’s about presenting a more exaggerated side of yourself.”

But if every red carpet is camp, Bolton added, this year's Met Gala "will probably be more campy than other carpets.”

Bolton thinks camp, which he said is "by its nature subversive," makes sense as a theme in 2019.

“We’re experiencing a resurgence of camp, not just in fashion, but in culture in general," he explained. "Camp tends to come to the fore during moments of social and political instability."

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Another crucial aspect of camp that Khubchandani emphasized is its deep ties to queer culture and identity.

One of the ways we can understand camp, Khubchandani explained, is “as a queer way of knowing.”

Artist Bruce LaBruce expanded on this idea in his manifesto, “Notes on Camp/Anti Camp," in which he wrote that camp “was developed as a secret language in order to identify oneself to like-minded or similarly closeted hom*osexuals."

“Something that was camp, could be seen entirely differently by a straight audience and a queer audience," LaBruce continued. He described figures like bawdy actress Mae West and the films of John Waters as classic gay camp.

What is 'camp'? This year's elusive Met Gala theme (4)

Bolton acknowledges that camp — what it is, and who can do camp — can be quite polarizing. “One of the criticisms of Sontag’s essay was that she downplayed the queer origins of camp,” he said.

Some people think camp can exclusively be performed by queer people, others disagree.

LaBruce, in some way, foretold something like a camp-themed Met Gala.

“Camp is now for the masses,” he said in 2012. “It’s a sensibility that has been appropriated by the mainstream.” For some, camp’s mainstreaming is its death.

But Khubchandani doesn’t necessarily see it this way.

“A lot of white queer scholars worry that camp is disappearing because it’s a 'gay way of knowing,' and gays are being incorporated into the mainstream,” he said. “But what that ignores is there are different types of queer people always emerging who have never had purchase.”

New forms of camp, Khubchandani explained, by queer people of color, trans people and immigrant LGBTQ folks, are being born as we speak. “Camp always emerges on the margins,” he said.

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For Monday’s event, Bolton is hoping attendees embrace the theme, take it to its max, and have fun, but he knows he is giving his attendees a challenge. “I think initially you think it’s easy, but in actual fact it's hard," he said of deciding on a "campy" costume for the gala.

“It’s easier to see and recognize camp than to describe it,” Bolton added. "If people overthink it, it might border into something that isn’t camp.”

For those still trying to figure out camp, Bolton points to a quote by cultural historian Andy Medhurst.

“Trying to define camp,” Medhurst said, “is like attempting to sit in the corner of a circular room.”

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Ben Kesslen

Ben Kesslen is a reporter for NBC News.

What is 'camp'? This year's elusive Met Gala theme (2024)

FAQs

What is 'camp'? This year's elusive Met Gala theme? ›

Camp, she laid out, “sees everything in quotation marks” and is “something of a private code, a badge of identity.” Camp, as Sontag and others have defined it, is often over-the-top, gaudy, extreme and playful. Now, New York City's largest museum is paying homage to Susan Sontag, and to camp.

What did the Met Gala theme camp mean? ›

· 4y. What Is Camp? The Met Gala 2019 Theme, Explained (NYT) In 1964, Susan Sontag defined camp as an aesthetic “sensibility” that is plain to see but hard for most of us to explain: an intentional over-the-top-ness, a slightly (or extremely) “off” quality, bad taste as a vehicle for good art.

What is the camping Met Gala theme? ›

The 2019 Metropolitan Museum of Art's annual Costume Institute Benefit theme was inspired by Susan Sontag's 1964 essay, Notes on “Camp,” an integral piece in not only establishing her as a cultural critic but also in tackling the slippery, difficult-to-define sensibility of camp.

What is camp Sontag? ›

Definition: Camp. CAMP: A sensibility that revels in artifice, stylization, theatricalization, irony, playfulness, and exaggeration rather than content, as Susan Sontag famously defined the term in her short essay, "Notes on 'Camp.

What does camp mean for LGBT? ›

Camp in this sense has been suggested to have possibly derived from the French term se camper, meaning "to pose in an exaggerated fashion". Later, it evolved into a general description of the aesthetic choices and behavior of working-class gay men.

What does the 2024 Met Gala theme mean? ›

What is the Met Gala 2024 theme? The 2024 Met Gala celebrated the Costume Institute's new exhibition, “Sleeping Beauties: Reawakening Fashion,” and the official dress code was “The Garden of Time.” The exhibit will feature approximately 250 rare items drawn from the Costume Institute's permanent collection.

Is there a dress code for the Met Gala camp? ›

2019 — Camp: Notes on Fashion

No official dress code was reported then, but Wintour described the camp theme as "an expression of everything that is artificial." And many attendees took that to heart.

Do celebs pay for Met Gala? ›

Not just anyone can buy a ticket or a table to the event. Meanwhile, many celebrities don't pay full freight. Instead, a design house typically springs for a table and invites guests they wish to host, one attendee confirmed to CBS MoneyWatch. So for some particularly glittering guests, attendance is free.

How much does it cost to attend the Met gala? ›

Time reported that individual tickets for 2024's Met Gala, which is a fundraiser for the Metropolitan Museum of Art's Costume Institute, cost $75,000, up from $50,000 in 2023. Tables started at $350,000.

What is an example of camp fashion? ›

Examples of camp fashion

“It creates this whole new aspect of seriousness that people really enjoy.” Gen Z often applies the word to celebrities in the way they act or dress. Think Katy Perry's bubblegum sweet, plastic-laden dresses, Lady Gaga's meat dress. Breed even points out now-campy early 2000s runway looks.

What does camp mean in slang? ›

If you describe someone's behavior, performance, or style of dress as camp, you mean that it is exaggerated and amusing, often in a way that is thought to be typical of some male hom*osexuals.

What does campy mean in fashion? ›

The word camp also comes from the French verb "se camper," which, if loosely translated, means "to strike an exaggerated pose." According to the Merriam-Webster dictionary, it is "a style or mode of personal or creative expression that is absurdly exaggerated and often fuses elements of high and popular culture."

What is camp in popular culture? ›

On social media, the term "camp" can refer to a particular aesthetic or style characterized by being deliberately exaggerated, theatrical, ironic, and often kitschy/over-the-top.

What is camp attire? ›

What is camp in fashion? Camp is “something that provides sophisticated, knowing amusem*nt, as by virtue of it being artlessly mannered or stylized, self-consciously artificial and extravagant, or teasingly ingenuous and sentimental.” Its adjective form is campy.

What is camp as a theme? ›

Sontag tried to pin down a more precise definition in her essay, writing that “the essence of Camp is its love of the unnatural: of artifice and exaggeration.” At the time, that included America's mid-century love affair with things like Cool Whip, Dacron shirts and drop ceilings, but also, according to Sontag, the Art ...

What is a women's camp? ›

Women's Camp is an organization for women over 18. We hold seasonal camping events at affordable prices so you can get away from it all, guilt free! To keep costs low, our events are held at Girl Scout properties.

What does camp mean in fashion? ›

It's expressing yourself earnestly and sincerely, but coming off as over-the-top to those around you. “Camp is a vision of the world in terms of style – but a particular kind of style,” Sontag wrote. “It is the love of the exaggerated, the 'off,' of things-being-what-they-are-not.”

What is the point of the Met Gala theme? ›

Why does it have a theme? The Met Gala also marks the opening night of the Costume Institute's annual fashion exhibit. The theme of the exhibition sets the tone for the event and invitees must dress accordingly.

What does being camp mean? ›

If you describe someone's behavior, performance, or style of dress as camp, you mean that it is exaggerated and amusing, often in a way that is thought to be typical of some male hom*osexuals. [informal]

What was the Met Gala original purpose? ›

The Met Gala was founded in 1948 by Lambert, a renowned fashion publicist, as a means to fundraise for the Costume Institute and mark the opening of its annual exhibit. Lambert is also known for being the founder of the Council of Fashion Designers of America, which she established in 1962.

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