Client Success
Customized + proven support
Learn More
Resources
On-demand XM education
Learn More
Company
A leader in enterprise XM
Learn More
The smg360® experience management reporting + analytics platform is designed to deliver customizable data views, powerful analysis, and actionable information so your teams are equipped to drive action that produces results.
Get A Demo
See our industry-tuned platform packages.
Learn More
Role-based reporting
We build customized dashboards based on the unique reporting needs in each level of your organization.
Learn More
AI-native text analytics
Our proprietary approach to text analytics leverages cutting-edge research in neural networks + natural language processing (NLP) to analyze feedback the way a person would—going beyond individual words to surface emerging trends, themes, and sentiment with greater contextual accuracy.
Learn More
Business intelligence
Answer complex business problems more efficiently + innovate with confidence with our advanced experience management analytics capabilities in a centralized reporting dashboard.
Learn More
Benchmarking
With the largest database of customer experience metrics in the world, you can accurately track internal, social, and competitive across structured + unstructured datasets.
Learn More
Mobile reporting app
With role-based views, benchmarks, and close-the-loop functionality, the industry’s highest-rated mobile reporting app helps you quickly move from insight to action—without taking anyone off the front lines.
Learn More
The smg360® app is fantastic….when I see accolades from a guest that are worthy of recognition, I will forward it back to the operator with my own note of positive reinforcement.
CEO | Firehouse Subs
Insights
Brands are often data-rich, but insights-poor. In order to really understand your business and drive customer loyalty, you have to be able to translate data into actionable insights.
See how it's done
Data integration
Leverage out-of-the-box connectors, self-serve developer portals, and managed implementation services to deliver more seamless, personalized engagements across the customer journey.
Learn More
Frequently Asked Questions
Customer experience analytics is the result of taking the raw data as collected by your customer experience management platform and processing it with the help of technology to find actionable trends and key data points within the information.
Computer-aided analytics translate the mountain of data from a CX program into insights and visual representations specialized to stakeholders at every level of your organization, allowing them to respond to feedback at the appropriate level, from following nationwide sentiment trends at the corporate level to individual customer experiences at the location level.
Customer analytics uses a range of technologies to assist with the process, including AI text analytics to find relevant data and patterns in unstructured text, and predictive analytics to effectively analyze the mountain of data produced by a robust customer experience management program.
Recommended for you
White Paper
Five ways to redefine value with better approaches to customer loyalty
Report
4 Strategies for enhancing restaurant accuracy
White Paper
How creating an eXceptional eXperience can help automotive aftermarket services brands increase revenue
See All Resources
Ready to partner with SMG?
Contact Us
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
FunctionalAlways active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage optionsManage servicesManage {vendor_count} vendorsRead more about these purposes
View preferences
{title}{title}{title}
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
FunctionalAlways active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage optionsManage servicesManage {vendor_count} vendorsRead more about these purposes
View preferences
{title}{title}{title}
